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?Save 50 – 80% on the LIVE 2023 training when you enroll today?

Presented by: MBI-logo

BUILD DEEP TRUST with Your Audience,
Leveraging the Psychological Tool UNSTOPPABLE BRANDS
Use To MAKE ETHICAL OFFERS that Convert & Transform

July 5th & 6th from 10:00am – 1:30pm PT
(Replay available in 48-hours)

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The Brands People Love, Respect & Trust are the Ones that Authentically Wield Their Influence to Persuade Their Audience into Action

AN UNSTOPPABLE BRAND makes their audience feel seen down in the deepest place of their soul…

AN UNSTOPPABLE BRAND makes their audience feel empowered to take control of whatever is happening in their lives…

AN UNSTOPPABLE BRAND makes their audience feel like the brand has their best interest in mind at every single turn…

AND MOST IMPORTANTLY, AN UNSTOPPABLE BRAND leaves a trail of buttery breadcrumbs that leads their audience from where they are to where they want to be.

To achieve this, every unstoppable brand on the entire planet uses the exact same psychological tool to wield powerful influence over their audience…

THIS POWERFUL TOOL IS CALLED:

BRAND ARCHETYPES

Every Business that Understands How to Speak From Their Brand Archetype Has an
Unfair Advantage, Emotionally & Psychologically

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BRAND ARCHETYPES are what separate a business from a brand.

See, a business is cold and only cares about itself. Its focus is to spend money and make money by doing something faster, cheaper, better, and more effectively than a competitor.

A business only cares about sales, profits, expenses, marketing plans, HR costs and hitting their profits no matter the cost.

Put simply, people know a business doesn’t care about their personal needs. They only care about the profit they can make.

But when a business discovers their Brand Archetype, using it as a psychological tool to authentically share the depth of their “soul” in every interaction with their audience…

They transform from being a cold business to being a soul-filled brand.

Transform

By sharing stories “from their soul,” a business builds an emotional connection with their audience.

These stories serve as a trail of buttery French bread crumbs that lead an audience to know, like, share, refer, buy and deeply believe in everything a business has to offer.

When a business combines the authenticity of their Brand Archetype with persuasive storytelling, they become an unstoppable brand…

And by the end of this workshop, you’ll have set up the foundation to turn your business into an UNSTOPPABLE BRAND.

Tap into the Soul of Your Brand Archetype
to Share Powerful, Psychology Driven Stories that Rapidly Build Trust
by Demonstrating to Your Audience Exactly Why They Need What You Offer
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Here’s what you’ll accomplish during the LIVE training:

A STORYBANK FULL OF THE STORIES

that will build trust and establish instant credibility with your audience…

THE POWER WORDS AND PHRASES

unique to your business that will guide you to consistently and confidently share your message…

A PLUG & PLAY 90-DAY SOCIAL PLAN

that will turn your social channels into consistent sources of lead generation and sales conversions…

A SIMPLE BUT POWERFUL OFFER

that demonstrates to your audience why they should pay you for your expertise…

PLUS SO MUCH MORE…

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Here’s what you’ll get access to when you sign up:

Here’s what we’ll accomplish together during the LIVE Archetypal Storytelling Workshop happening on
July 5th & 6th from 10:30am – 1:30pm PT:

Master the emotional connection your audience wants to feel about your brand.

Develop an intuitive understanding of what your audience wants to hear to feel seen by your brand.

Share deep, authentic, connection-building stories without airing all your dirty laundry.

Weave stories into clear, succinct messages that communicate your authenticity without accidently vomiting trauma all over your audience.

Find crystal clarity in your message to always feel confident you’ll have the right words to powerfully enroll new clients.

Never again will you wonder how to share stories that bridge back to your offer.

Outline 90-days of content that will generate buzz, interest & intrigue for your business.

Have all the pieces to map out a emotionally charged, story-driven marketing plan to consistently & confidently share stories that get people to like, comment, share, refer and buy.

Build your go-to StoryBank with a minimum of 5 archetypal stories outlined.

Create the structure to keep all of your stories in one place so you can easily remember the key angles that turn your stories into powerful marketing & sales tools.

BONUS: An opportunity for a 1:1 call with a Messaging Consultant to receive feedback, guidance and direction to integrate your archetype into your business.

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7 & 8-figure women leaders have TRIPLED their monthly revenue in weeks by using the Archetypal Storytelling method as a foundational piece of their business strategy. THE SAME CAN HAPPEN FOR YOU.
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JUST THE ARCHETYPAL STORYTELLING WORKSHOP

$500 $97

For those who want to effectively use Archetypal Storytelling in their message.

July 5th & 6th from 10:00am – 1:30pm PT / 1:00 – 4:30pm ET

  • 6-hours of in-depth archetypal & storytelling insights
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A PDF with all training material to track all breakthrough moments
  • A 1:1 call after the workshop for customized insight on blending your archetype into your messaging
  • 8-weeks of 60-minute small group coaching calls with a Messaging Specialist to most authentically test then refine your message. Calls are on Thursday at 1:30pm PT / 4:30pm ET
  • Replays of each call, available within 24-hours
  • Lifetime access to a DYI course to support building your message during the 8-week coaching program
I WANT THIS

Workshop + 8-Weeks of Coaching Support

$997 $500

For those who want ongoing support from a Messaging Specialist.

July 5th & 6th from 10:00am – 1:30pm PT / 1:00 – 4:30pm ET

  • 6-hours of in-depth archetypal & storytelling insights
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A PDF with all training material to track all breakthrough moments
  • A 1:1 call after the workshop for customized insight on blending your archetype into your messaging
  • 8-weeks of 60-minute small group coaching calls with a Messaging Specialist to most authentically test then refine your message. Calls are on Thursday at 1:30pm PT / 4:30pm ET
  • Replays of each call, available within 24-hours
  • Lifetime access to a DYI course to support building your message during the 8-week coaching program
I WANT THIS

(limited to 24 participants)

“I can’t place my finger on it but something just wasn’t right. She said all the right things but she just felt kind of inauthentic.”

Were the words whispered by several audience members as we left the auditorium to go on break.

I remember wincing, using every ounce of self control to not whip around and give them a piece of my mind.

“You think it’s easy getting on stage in front of thousands of people to share your stories &
knowledge?!”

…but they weren’t entirely wrong.

(Swipe To Read More)

Her presentation wasn’t engaging. Nothing about it drew me in.

Her stories weren’t cohesive. They actually made it harder to keep up with her presentation.

Her content was boring. There was no throughline that made me want to find her and pay for her expertise.

But worst of all…

I felt no emotional connection to her.

And as I share this story, thinking back to that presentation…

(Swipe To Read More)

I feel kinda guilty when I write that I don’t even remember her name or what she talked about.

I feel even worse when I say that I don’t remember most of the presenters I watch.

Not because they’re not great people, or they’re not amazing at what they do…

They’re just not tapping into their authenticity to create that emotional connection with their audience.

Which is literally the point of storytelling in business.

(Swipe To Read More)

If stories aren’t influencing your audience to like, share, follow, subscribe, refer and ultimately buy your offer, then. they. don’t. matter.

Hard stop.

Stories are meant to build an emotional connection with your audience that enrolls them into saying, “I need to work with this person!” when the offer is made.

Over the last 9 years, I’ve trained 6, 7 & 8-figure entrepreneurs to tap into their most authentic selves using Brand Archetypes then turning that authenticity into emotional connections that make tens of millions of dollars.

And now, I want to make this method accessible to those who are on the journey to becoming a multi-6, 7 or 8-figure entrepreneur.

(Swipe To Read More)

— TL;DR? —

Archetypal Storytelling is about tapping into what makes you most unique then turning that into an intimate connection with your audience to get them to say, “YES!” when the offer is made.

In this 2-day workshop, you’ll be able to do that with ease.
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MEET THE CREATOR OF THE ARCHETYPAL STORYTELLING WORKSHOP

JENNIFER KEM

Forbes’ #1 Brand Strategist and Messaging Consultant to some of the most successful online experts who create massive offline impact.

Hey there, I’m Jennifer Kem.

My friends call me Jen, Jen Kem, Jenny from the Block and at times, JK (which definitely doesn’t stand for “just kidding” because I take your time and business very seriously) – feel free to pick your favorite. ?

My company guides experts through the process of crafting the Unique Message that elevates how the world sees, hears and pays them.

And I say “Unique Message” because it isn’t about being better, cheaper, faster, looking a certain way or anything like that.

It’s about influencing a specific group of people to trust that your Unique Message is specifically and skillfully meant to solve their needs.

And if there was ever a time to share your message, it’s NOW.

“You mean in the face of an imminent economic event that can completely devastate the market?!”

“You mean with the looming threat of Cancel Culture coming after me for sharing my most authentic thoughts?!”

“You mean in a time of global unrest when people & countries are more divided than ever?”

Yes, yes, and yes.

Because the world is gloom and doom (with a new world ending event, like, every other week), people are looking for experts they genuinely believe will help them navigate the problems of their life without swindling them.

And the key to creating this trust? Influencing them using your Unique Message.

Which means it’s time to lean in and double down on what makes you most unique.

THE TIME IS NOW

Since March, 2020, (remember the world we used to live in?), my clients have collectively made over $49,687,712.86 in new money.

And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”

It’s because they got really good at communicating why their unique experience is perfectly suited to solving their audience’s problem then influencing that same audience to take action.

Something you’ll begin doing the day after the Archetypal Storytelling Workshop.

Take a moment to let that sink in.

In this workshop, you’re going to have an innate, almost intuitive understanding of how to tap into your most authentic self to ethically influence your audience into paying you to solve their problem.

Sounds like something that’ll help your business?

Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem).

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JenKem

Authentic.

GENUINE.

Real.

Is what people will say when you influence them towards what they need using your Brand Archetype

The Archetypal Storytelling Workshop is about understanding your clients deep-seated desires to solve their problem then using stories to influence them into paying you to provide a solution.

It’s important to understand that shining bright as the exceptional, badass, expert unicorn you really are, is about understanding what makes you trustworthy so perfect strangers know, like, trust and buy from you.

By the end of our time together, you’ll be able to leverage your stories into compelling moments that draw your audience to the edge of their seat, hungrily waiting for you to make an offer.

Yeah, you read that right.

I’M IN

JUST THE ARCHETYPAL STORYTELLING WORKSHOP

$500 $97

For those who want to effectively use Archetypal Storytelling in their message.

July 5th & 6th from 10:00am – 1:30pm PT / 1:00 – 4:30pm ET

  • 6-hours of in-depth archetypal & storytelling insights
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A PDF with all training material to track all breakthrough moments
  • A 1:1 call after the workshop for customized insight on blending your archetype into your messaging
  • 8-weeks of 60-minute small group coaching calls with a Messaging Specialist to most authentically test then refine your message. Calls are on Thursday at 1:30pm PT / 4:30pm ET
  • Replays of each call, available within 24-hours
  • Lifetime access to a DYI course to support building your message during the 8-week coaching program
I WANT THIS

Workshop + 8-Weeks of Coaching Support

$997 $500

For those who want ongoing support from a Messaging Specialist.

July 5th & 6th from 10:00am – 1:30pm PT / 1:00 – 4:30pm ET

  • 6-hours of in-depth archetypal & storytelling insights
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A PDF with all training material to track all breakthrough moments
  • A 1:1 call after the workshop for customized insight on blending your archetype into your messaging
  • 8-weeks of 60-minute small group coaching calls with a Messaging Specialist to most authentically test then refine your message. Calls are on Thursday at 1:30pm PT / 4:30pm ET
  • Replays of each call, available within 24-hours
  • Lifetime access to a DYI course to support building your message during the 8-week coaching program
I WANT THIS

(limited to 24 participants)

FREQUENTLY ASKED QUESTIONS

What will I actually be getting out of this workshop?

At the end of this workshop, you’ll have

1) created a story bank with 5 stories
2) broken down the strategic components of at least 1 story
3) a clear throughline to tie stories back to your offer

What will I actually be getting out of the 8-weeks of coaching?
During the 8, 1-hour coaching calls you’ll receive customized feedback to make, build or tweak the marketing assets required for online business success. This can include and is not limited to sales pages, landing pages, webinars, challenges, emails, social media content, frameworks and sales flyers to name a few.
What’s an “expert-based online business?”
An expert-based business is one in which the offer provided is based on your professional experience. This is packaged in ways such as consulting, coaching, training, teaching, creative, freelancing and it includes topics such as personal & professional development, playing the guitar, knitting, barbering hair, massage therapy, cooking, and group learning experiences to name a few.
I’ve taken {insert big name course on social media / copywriting here}. Do I really need the Archetypal Storytelling Workshop?
Maybe. Do you feel 100% authentic in the message you share? And is that authenticity turning into ideal clients you absolutely love working with? If the answer isn’t a loud, “HECK YES!!!!” I strongly recommend attending this workshop.
Do I already need to have a website or a social media profile on every platform?
Nope. You really only need 1 social platform set up so you’ve a communications channel to share your stories and for people to connect with you.
Is this training just for new(ish) entrepreneurs?
Absolutely not. This method has helped 6, 7, 8 & 9 figure companies make insane amounts of money.
Will this work for me if I’m already making 6-figures or more in my business?
Yup. In fact, this method is even better for a business of this size because there’s already data to support what does and doesn’t work.
What if I have a product-based or e-commerce business?
This is for you. The method is this workshop will help you to persuasively share the why behind your business to potential clients, strategic partners, team members and investors (if you decide to go this route).
Is this training only for coaches or online businesses?
Nope. This training is for any expert-based business owner who wants to develop the messaging, marketing & offer that will turn the right strangers into raving clients.
How much time should I set aside for the workshop?
  • We recommend a total of 7 for the workshop happening July 5th & 6th from 10:30am – 1:30pm PT / 1:30 – 4:30pm ET. The workshop itself is 6 hours then we recommend 30-minutes at the end of each training session to wrap up any open thoughts.
  • If you purchase the VIP Ticket then the weekly commitment is a total of 60-minutes each week. 60-minutes is for the weekly group coaching then an additional 5-minutes is required to track what you created and tested for the week
How much time should I set aside for coaching?
We recommend a total 90-minutes each week:

1. 60-minutes for the weekly call on Thursdays at 1:30pm PT / 4:30pm ET
2. 25-minutes for a second implementation sprint
3. 5-minutes for the weekly check-in

Will I have access to a recording of the training?
Yes. A replay of all sessions will be sent out within 72 hours of the training completion
Do I have to be tech-savvy to succeed with this training?
Nope. All you need to know is how to access the PDF workbook we’ll provide and log into Zoom.
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(Coaching option limited to 24 participants.)

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DISCLAIMER: The results stated above are my personal results and the results of my clients. Please understand these results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having gone through much training, trial, and error for years, and have an established following and history as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS TRAINING. By submitting your personal information on any of the Confidently.me webpages, you are authorizing our company to send you informational and promotional messages via email, phone calls, and text messages.

Brand Archetype Quiz and Archetypal Storytelling Workshop is a registered copyright of Master Brand Institute, Inc.

All rights reserved. © 2023