AIM Archetype Template
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ASSESSMENT
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Take The Assessment
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Build a Brand
Identity
The Brand Archetypes
Master Brand Archetypes to Model: Maverick, Explorer, Lover
Master Brand Archetypes to Model: Healer, Advocate, Muse
Master Brand Archetypes to Model: Sage, Hero, Creator
Master Brand Archetypes to Model: Ruler, Alchemist, Provocateur
Brand Archetypes: The Maverick (boldly say what everyone else is thinking)
Brand Archetypes: The Provocateur (it’s called surprise & delight)
Brand Archetypes: The Sage (the data says this will work)
Brand Archetypes: The Explorer (life is a grand adventure)
Brand Archetypes: The Healer (create a space for people to heal themselves)
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