AIM Archetype Template
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ASSESSMENT
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Build a Brand
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The Brand Archetypes
Brand Archetypes: The Hero (never quit – get back up)
Brand Archetypes: The Creator (bring visions to life)
Brand Archetypes: The Ruler (expect luxury, power, and excellence)
12 Case Studies on Fortune 500 Brand Archetypes and How They Use it in Marketing
How small businesses can use Brand Archetypes to get more clients
Brand Archetypes: How to build a brand identity people love
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